Have you ever stumbled upon a great deal online and thought, “I could resell this for a profit!”? That’s the basic idea behind online arbitrage, a business model where you find discounted products online and resell them for a higher price on another platform, often Amazon.

This guide will explain everything you need to know about Amazon online arbitrage in 2024, from its pros and cons to how to get started.

What is Online Arbitrage?

Imagine finding a brand-new pair of headphones on sale for $20 at an online store. You check Amazon and see the same headphones selling for $50. In this scenario, online arbitrage allows you to buy the headphones for $20, resell them on Amazon for $50 (minus Amazon fees), and pocket the profit!

There are different types of online arbitrage, but retail arbitrage focuses on finding deals online and reselling them on Amazon. It’s a great way to turn your online shopping skills into a side hustle.

Is Online Arbitrage Worth It?

Whether online arbitrage is worth it depends on your time commitment, research skills, and starting capital. It can be a profitable way to make money from home, but it requires effort to find good deals and manage your inventory.

Is Online Arbitrage Allowed on Amazon?

Yes, online arbitrage is completely allowed on Amazon. As long as you follow Amazon’s selling policies, you can resell products you purchase from other retailers. arbitrage is legal to practice. According to the first-sale doctrine, once you purchase a product, you have the right to resell that exact same product.

Pros and Cons of Online Arbitrage


  • Low Start-up Costs: Compared to other business models, online arbitrage requires a minimal initial investment. You don’t need to manufacture products or hold a large inventory upfront. You can start by finding deals on individual items and gradually scale your business as you gain profits.
  • Flexible Work Schedule: This is a major perk for anyone who wants to work from home or set their own hours. You can research products, list them on Amazon, and manage your business around your existing schedule.
  • No Need to Manufacture or Design Products: You don’t have to worry about product development, sourcing materials, or manufacturing. You can focus on finding already-made products and reselling them for a profit.
  • Can be a Fun Way to Turn Your Shopping Skills into a Business: Do you enjoy finding great deals online? Online arbitrage can leverage your existing shopping skills and turn them into a profitable business venture.


  • Requires Time and Effort to Find Profitable Deals: Success in online arbitrage depends on your ability to identify deals that offer a good profit margin after factoring in Amazon fees and other costs. This requires time and dedication to research and comparison shopping.
  • Competitive Market: Online arbitrage is a popular business model, so finding good deals can be challenging. You’ll need to be creative and persistent in your research to stay ahead of the competition.
  • Profit Margins Can Be Small: While some online arbitrage opportunities offer significant profits, others might have lower margins. It’s crucial to carefully calculate your costs and potential profits before investing in a product.
  • Need to Manage Inventory and Shipping: You’ll need a system to store your products (unless you use FBA) and manage the shipping process. This can involve packing, labeling, and coordinating with shipping carriers.

By understanding these pros and cons, you can make an informed decision about whether online arbitrage is the right fit for you.

What’s the Difference Between Wholesale and Online Arbitrage?

Wholesale involves buying products in bulk directly from manufacturers or distributors at a discounted price. Online arbitrage focuses on finding deals on individual products already available online. Wholesale generally requires a larger upfront investment but can offer higher profit margins. Online arbitrage allows you to start with a smaller budget but might have lower profit margins per item.

How to Get Started with Online Arbitrage?

  1. Research: Learn about Amazon seller fees, product research techniques, and how to choose profitable products.
  2. Seller Account: Sign up for a professional Amazon seller account.
  3. Product Research: Use free tools to find profitable products.
  4. Source Products: Look for deals on online retail stores, clearance sales, and discount websites.
  5. List on Amazon: Create product listings on Amazon with clear descriptions, high-quality photos, and competitive pricing.
  6. Fulfillment: Decide whether to fulfill orders yourself (FBM) or use Amazon’s Fulfillment by Amazon (FBA) service.
  7. Track and Analyze: Monitor your sales and profits to see what’s working and adjust your strategy as needed.

Three Free Tools to Get Started with Online Arbitrage

While there are many paid software options available for online arbitrage, you can get started with some handy free tools:

Amazon FBA Calculator: This tool, provided by Amazon itself, helps you estimate the profitability of selling a product on their platform. It factors in Amazon fees, fulfilment costs (if using FBA), and estimated shipping costs to give you a clearer picture of your potential profit margin.

Amazon FBA Calculator Online Arbitrage

Jungle Scout Sales Estimator: This free tool allows you to research product demand and sales estimates on Amazon. You can see historical sales data, identify potential competitors, and get insights into product ranking and pricing trends. The free version offers limited features, but it’s a valuable starting point for product research.

Sales Calculator OA

SellerAmpSAS (Seller Assistant Product Sourcing): This free Chrome extension helps you quickly source potential arbitrage opportunities online. It scans product listings on various websites and compares prices with Amazon listings. While it doesn’t offer in-depth sales estimates, it can be a time-saver for identifying potential deals.

Is Dropshipping Online Arbitrage?

No, dropshipping is a different business model. In dropshipping, you don’t hold any inventory yourself. Instead, you partner with a supplier who stores and ships products directly to your customers. Online arbitrage involves buying products yourself, storing them (at least temporarily), and fulfilling orders.

How Profitable is Online Arbitrage?

Profitability depends on the products you choose, competition, and your selling skills. Generally, online arbitrage offers lower profit margins per item compared to wholesale, but it requires a smaller initial investment. With dedication and research, you can build a profitable online arbitrage business.

Types of Products to Resell on Amazon

There are many types of products suitable for online arbitrage, but some popular choices include:

  • Clothing and accessories
  • Electronics
  • Toys and games
  • Home and kitchen goods
  • Books and DVDs

How to Analyze Products to Resell on Amazon

I’ll use a real-life example to show you how to analyze products to resell on Amazon. To do this, I will use the free tools mentioned above.

Using SellerAmpSAS, I came across a deal on a child’s toy that looks promising. The MSRP is $39.99 and is on sale on for just $5.

Now let’s search for this same product on Amazon.

The same product is on Amazon for $28.89! Even without calculating the fees, I know this will be profitable, but let’s check anyway:

First, enter the ASIN of the product into the FBA Revenue Calculator. Find the ASIN under the Product Information section on the Amazon listing.

Next, enter the selling price and cost of the product.

After Amazon’s fees, your potential profit for the product is over $12! Now that we know this product sells at a profit, let’s look at the estimated monthly sales.

Note: The estimated profit does not include taxes and shipping costs. Make sure to include that in your estimations.

The current Best Sellers Rank is over 160,000 in Toys and Games. It’s not the best rank, but there’s still the potential for sales.

Using the Jungle Scout Sales Estimator, let’s plug in that sales rank and choose the Toys and Games category.


According to the sales estimator, this product still sells an estimated 60 times per month! I would consider this product a buy.

Another thing to consider is the number of sellers on the listing. When you’re an arbitrage seller, you will likely be competing against a few other sellers on the same product detail page.

For example, this product currently has two sellers. I would take the estimated sales number and divide it by three (the two sellers + you.) This number will give you a realistic estimate of how many units you could sell each month, assuming all three sellers share the Buy Box.

What’s the Difference Between Online Arbitrage and Retail Arbitrage?

Online arbitrage specifically refers to finding deals on products online and reselling them on Amazon. Retail arbitrage can involve finding deals in brick-and-mortar stores and reselling them online, not just Amazon.

How Do I Start Arbitrage?

Follow the steps mentioned earlier: research, set up your seller account, learn product research techniques, source discounted products, list them on Amazon, and choose a fulfilment method.

Where to Source Online Arbitrage Products?

  • Online auction sites: Look for gently used or liquidated items on platforms like eBay or auction websites specific to certain product categories.
  • Manufacturer websites: Some manufacturers offer occasional sales or clearance sections on their own websites.
  • Daily deal websites: Many websites offer daily deals on a variety of products. Be sure to factor in shipping costs when evaluating potential profits.
  • Online liquidation marketplaces: These platforms specialize in selling overstock or closeout inventory from retailers at discounted prices.

Here are a few websites you can start your product search on:

  • Walmart
  • Target
  • CVS
  • Walgreens
  • Rite Aid
  • The Home Depot
  • Best Buy
  • Big Lots
  • Dick’s Sporting Goods
  • Vitacost
  • Disney Store
  • Sierra
  • Christmas Tree Shops
  • Academy Sports + Outdoors
  • Ulta
  • DSW

Think of smaller websites that you could shop on as well. The more niche and less well-known, the better the deals you could potentially find.

Conclusion: Start Making Money from Home Using Online Arbitrage

Online arbitrage can be a great way to enter the world of e-commerce and potentially generate income from home. Remember, success requires dedication to research, finding good deals, and optimizing your listings. Start small, learn from your experiences, and gradually scale your amazon online business as you gain knowledge and confidence.

Bonus Tip: Consider using browser extensions or mobile apps designed for amazon arbitrage. These tools can help you quickly compare prices across different retailers and identify potential arbitrage opportunities.

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